MUSIC MAKES THE MONEY
- More than 90% of commercials aired nationwide contain music. It enhances the emotional sale and builds TOMA.
- The mind retains music nine times more than the spoken word. ”When you set it to music, you set it to memory.”
- Because of its great recall value, custom music creates a free impression each time it replays in a customer’s head.
- Building a brand with its very own sound is affordable.
WHAT IS SONIC BRANDING?
Sonic Branding is a phrase coined by researcher Daniel M. Jackson, who conducted studies on how the brain receives, retains and processes music as compared to other information. Sonic Branding at first appears a complex science, but is as simple as how everyone learns their ABCs. Music plus repetition equals unequaled message penetration.
THE FOUR KEYS OF ADVERTISING
Money Music practices and supports these basic principles: Reaching the right people, the right number of times, with a compelling message, and being consistent.